Economics of Health Care Assignment Example | Topics and Well Written Essays - 1250 words

Economics of Health Care - Assignment Example The statement is false because the incorporation of a subjective utility weight in the calculation of quality-adjusted life years does not affect the question of allocative efficiency. An allocative efficiency deals with the allocation of resources; on the other hand, cost-utility measures the quality of adjusted life years. The use of cost-utility will, therefore, be inappropriate when subjective utility weight is incorporated. According to Hurley (2010, 109), to address the question of allocative efficiency, it requires the use of the cost-benefit analysis. This is because the potential Pareto criterion method is required for the analysis (p.109). The result is negative. This means that the annual costs for carrying out the exercise are very expensive compared to the benefits that the university gets in terms of savings. Basing on the cost-benefit analysis, it is recommended that the university does not carry out the vaccination process. This is because of the high cost of this process. The program does not pass the cost-benefit analysis test because it gives a negative net benefit. Negative net benefit means that the implementation of the exercise would result in losses rather than gain in comparison to the effort used. The theory states that education induces greater taste for health. This means that health and education are causally related in instances where a third factor is missing. Focusing on the graph, it shows that both a better taste for more education and higher levels of learning are caused by the introduction of a third factor such as time. In this case, the lower rate of time leads to a greater investment in both variables resulting in a negatively sloping graph. For this graph, the two are not causal but have a correlation brought in by the introduction of a third factor that affects both variables. Â  

Develop an advertising campaign Coursework Example | Topics and Well Written Essays - 1250 words

Develop an advertising campaign - Coursework Example The performance campaign will feature well known sports car expert drivers, including Richard Atwood, who is a world class driver and instructor specialising in the Porsche and Ferrari cars. The second expert driver to feature in the campaign is Aaron Scott, who has sported in the GT’s and Formula 3 sports cars for the past fifteen years. He has been a well known instructor for the Carrera Cup and the GT cup. The choice of the two experts was aimed at increasing the effects of celebrity endorsements, which have a profound appeal to the social stature and the sense of belonging of the upcoming buyers of the Nissan Skyline GTR R34 and also sporting car enthusiasts. Through the car, the campaign should leave the mark of excellence, performance and expert status in the ownership of the Nissan Skyline GTR R34. By focusing on the image and the aura communicated by the sporting world, the new buyers and enthusiasts of the car will increase the uptake of the car (Macdonald & Sharp, 2003). The sports car brands that the company is competing with in this segment include Toyota supra, Honda NSX, Mazda RX-7 and Mitsubishi Lancer. Through the advertising campaign, the company hopes to scoop more market from its competitors, by positioning the car as a well-priced sports car fit for racing (Niraj & Pillutla, 2000). 2) Change the perception of the public about the Nissan brand, by demonstrating that it is the number one competitor among performance class of vehicles, with the aim of increasing its presence in sporting events. The purpose of the advertising campaign is that of reassuring the customers, sporting event organizers and media users that the Nissan Skyline GTR R34 is very successful and the best performance vehicle in the world. 2) Increase the production capacity of the GTR R34 sports car in the company by 20 percent, which will cater for the increase in the increase of demand arising from the